Typical Folder

acme-workspace/
├── company-id.md
├── current-bet.md
├── users.md
├── landscape.md
└── guidelines.md

Each file contains the following information 👇

File What it captures What it unlocks
company-id.md Company, product, market, business model, team Better framing, strategy, stakeholder updates
current-bet.md The initiative you're pushing right now Scoping, prioritization, premortem, weekly reviews
users.md User segments, pains, quotes, jobs-to-be-done Better copy, research synthesis, feature framing
competitors.md Competitors, alternatives, market moves Positioning, differentiation, GTM thinking
guidelines.md Tone, vocabulary, formats, conventions Consistent tickets, changelogs, emails, docs

<aside> 📁

Download the 5 files

workspace-starter-kit.zip

</aside>