Typical Folder
acme-workspace/
├── company-id.md
├── current-bet.md
├── users.md
├── landscape.md
└── guidelines.md
Each file contains the following information 👇
| File | What it captures | What it unlocks |
|---|---|---|
company-id.md |
Company, product, market, business model, team | Better framing, strategy, stakeholder updates |
current-bet.md |
The initiative you're pushing right now | Scoping, prioritization, premortem, weekly reviews |
users.md |
User segments, pains, quotes, jobs-to-be-done | Better copy, research synthesis, feature framing |
competitors.md |
Competitors, alternatives, market moves | Positioning, differentiation, GTM thinking |
guidelines.md |
Tone, vocabulary, formats, conventions | Consistent tickets, changelogs, emails, docs |
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Download the 5 files
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